I ate at Houlihan’s… it reminded me of church

Tiffany and I (Dan) ate at a local restaurant called Houlihan’s the other day, and as I sat there waiting for the check, I realized that Houlihan’s was a lot like a typical American church. Let me walk you through the similarities.

The Experience
Before going there, I checked out the website to see the menu. I always view church’s websites before attending as well, to see what it might be like (and to see if the church is culturally relevant enough to publish a somewhat informative website). Anyways, the Houlihan’s website was really flashy and had some progressive music playing (see for yourself). It seemed pretty cool.

Upon arriving, the atmosphere was fairly trendy: they had metal covers on their menus, a neat paint/color scheme, progressive music playing, and the staff wore all black and looked stylish. Despite the artificial atmosphere, the wait staff wasn’t all that good, the glasses were dirty, and the food was average. It was a let-down. I used to feel this way a lot when I attended new churches. They would have a cool atmosphere, but the same old attitudes and ways of doing things (just like in the Starbucks church video, watch it if you haven’t seen it yet!).

What They Say About Themselves
Later, after reflecting on this. I decided to revisit their website and read the “About Us” page. There were some startling similarities with how churches present themselves. Let’s go through some of the statements they make about themselves and compare it to how churches portray themselves:

In 1972, Houlihan’s first opened its doors in Kansas City with a progressive, eclectic menu and energetic bar scene. Ferns hung throughout, artifacts cluttered the walls and tapestries made by San Francisco hippies formed the ceiling. Caviar burgers, roasted duck, foot-long hot dogs and fresh carrot juice were just a few original menu items so ahead for its time. It was hot.

Just as Houlihan’s opened in the early 70′s with an eclectic and energetic atmosphere, so too many churches found their origin in the “Jesus Movement” of the 60′s and 70′s and used charisma and popular culture to draw in crowds. Notice the goal here is to cater to the consumer, not to conform the consumer to a greater ideal. In many ways churches today have it as their goal to meet peoples’ needs, rather than to conform them to the image of Christ (even when it’s not popular to do so).

Before long, there were a lot of ‘casual dining’ restaurants opening and call us crazy, but they looked a whole lot like us. We tried to be flattered. Some grew really big, and by the ’90s, the whole ‘casual dining’ landscape was pretty me-too. Instead of watching the consumer, the industry seemed more worried about what competitors were doing. Casual dining lost its way, and in doing so lost its edge.

Houlihan’s makes a good observation here, they recognized that not only had the casual dining industry lost touch with the consumer, but it also became self-absorbed and chased after competition relentlessly. Over the last few decades, churches have also been racing to be the biggest, most “relevant,” have the best worship band, and draw the largest crowds. They have forgotten that the true focus is Christ, not having better preaching than the mega-church on the other side of town.

Fast forward to 2002. That’s when we had our ‘Aha!’ moment (as Oprah would say). New leadership, new ideas, new inspiration. We completely re-imagined ourselves, and got back in touch with the consumer. New menus. New plates. New building design, new soundtrack. Stylish uniforms. And a modern, warm restaurant design with an open kitchen and prominent bar. Today, our company is built entirely around what the progressive consumer seeks in a restaurant + bar experience. And we plan to keep it that way.

Forget ‘casual dining.’ That’s an industry term so out of touch with how consumers eat and drink today. For premium quality and style; fare that’s at times familiar and other times adventurous and a laid-back modern setting, Houlihan’s is a true original.

Notice two things: 1) All of the changes involved the external environment, not any real internal change on the parts of the staff; 2) Above and beyond merely stating the casual dining industry has gotten out of touch with the consumer, Houlihan’s believes entirely new terms need to be employed to describe their “original” setting, rendering the “old” terms obsolete and “out of touch.”

Isn’t this also the only real change many churches have made – external only? In an attempt to make church all about the people in the pews (rather than keeping its sole focus on Christ), it has tried to create an experience that will meet the Christians’ needs for belonging and adventure, among many other things. The problem is, these needs can only be met in Christ! The church will never be able to meet all of peoples’ needs, the local bar or the person’s family can do that much better – but the Church can show the person the only thing that will truly meet their needs: Jesus Christ, the Lamb of God who takes away the sin of the world!

Also, just as Houlihan’s has sought to employ new terms, the church is filled with new terms such as “missional,” “relevant,” “seeker-sensitive,” etc. Now those terms are being attacked as out of touch, and new terms are emerging such as “post-missional,” “beyond relevance,” “seeker-friendly,” “post-denominational,” etc. Despite the terms, the church still looks and feels the same, and it’s still doing things the exact same away (in many instances it is doing them worse than it did before).

Conclusion
Just as my Houlihan’s experience was blah and average, my experience with many churches is the same. The church can’t compete with Satan’s progressive culture, nor should it try. The church needs to stand against the grain of culture and challenge it to embrace Jesus Christ. Rather than adapting to culture, the Church should transform culture. Only Jesus Christ can do this, not a new movement, program, or committee.

Share

Tweet

Related posts:

1. The customer isn’t right
2. Gifts for visitors: what are you conveying?
3. Was Jesus at church this Sunday?
4. What if Starbucks Marketed Like a Church? A Parable
5. Stop Marketing, Start Ministering

Tagged as: atmosphere, authenticity, Church, Church Marketing, Emerging Church, fake, Houlihan's, Jesus Movement, Megachurch, Relevant, restaurant