The customer isn’t right
Posted on : 19-02-2010 | By : Dan | In : Christianity 2.0, Church, Church Marketing, Deception, Emerging Trends, Engaging Culture, Living Your Faith
Tags: CEO, Church, Consumerism, Gospel, law, leader, Minister, pastor, servant
2
I was listening to a podcast on Issues Etc. earlier this week and I was struck by a profound thought. The title of the podcast was “The Vocation of Minister.” I’d normally link directly to it but the site appears to be down as I’m writing this, nothing will load.
The guest speaker was talking about how the word minister means “servant,” but most churches today prefer to look to ministers as leaders or CEO’s, and ministers are all too happy to accept this role. The proper role of a minister is that of a servant, and his chief task is to “administer” what God has given, His gifts.
The guest speaker then said this:
“We approach [the vocation of the minister] as a social issue, we look at what the people want. Let’s look at the word ministry. There’s an old saying… ‘The customer is always right.’ The customer knows what he wants and if you’re going to serve the customer, you better give him what he wants or you’re not going to do business with him. That’s precisely wrong when it comes to the church, because the customer is always wrong. And God is always right.
In other words, we must approach the vocation of the minister theologically (not socially). A minister of God must often preach God’s Law and His Gospel to people who don’t want any part of it. Often people don’t realize the depth of their sinfulness (including me), and they must hear God’s Law. Other times the Law has done its work and people have been cut to the heart, then they need to hear the Gospel. The customer (not a good term but I’m using it simply to make a point) is always wrong. He doesn’t want what he really needs. I am so often guilty of this. I often want authenticity, community, and whatever – but what I really need is the forgiveness of sins through Jesus Christ. These other things are secondary to this primary need.
It is too easy to lose sight of Christ as the focal point of our churches when we operate with the assumption that the folks in the pews are right. That’s how we get mega-churches that acquiesce to, rather than transform, culture. Give the people what they want and you will grow numerically, but that’s not how ministry progress ought to be measured.


Today is the first day of Lent, a 40 day season of the historical church year leading up to Easter, also metaphorically corresponding to the 40 days Jesus was tempted while fasting in the desert. Originally, Lent was a period of intense fasting and prayer that believers went through prior to being baptized at the Easter Vigil. It then became a period where believers abstained from eating meat and concentrated on prayer. Today many Orthodox and Catholics abstain from meat on Fridays (hence why there are so many “Fish Fry’s” on Fridays and fish specials during this time of year). Other evangelical traditions encourage people to give something up for Lent, in order to focus on scripture and prayer.


I remember listening to Kurt Cobain singing “come as you are” in the 90’s. I also remember hearing dozens of churches latch on to this statement. Now don’t get me wrong, I don’t think people need to be all polished up before coming to Jesus, nor do I think folks need to dress up on Sunday mornings (I always wear jeans and a t-shirt). But I think “come as you are” sometimes gets interpreted as “you are acceptable just as you are,” and that’s simply not true.

